From One School to 100+ Locations: The Rockefeller Language Center Franchise Story
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Andrรฉ Belz, founder and CEO of Rockefeller Language Center, shares how he turned one language school into a 100+ location franchise brand across Brazil. From humble beginnings as a foreign exchange student to becoming a top franchisor in the education sector, Andrรฉ walks us through the mindset, strategy, and structure needed to successfully franchise your business.
✅ Learn how to turn your small business into a franchise
✅ Discover the importance of team, systems, and structure
✅ Hear Andrรฉ’s advice for entrepreneurs thinking of franchising their business
๐ฅ Key Takeaways:
✅ Started with one school, scaled to over 100 through franchising
✅ Choose franchising to grow faster across Brazil’s large geography
✅ Emphasizes the importance of support teams and infrastructure
✅ Invested in tech, methodology, marketing, and franchise support staff
✅ Long-term vision: grow to 300+ units and embrace AI without losing human connection
๐ฅ Top 5 Reasons to Franchise Like Andrรฉ Belz:
✅ Scalable model proven in the competitive Brazilian education market
✅ Franchisees empowered to own businesses and achieve their goals
✅ Structured support in marketing, education, sales, and tech
✅ Adaptable to future trends like AI and online learning
✅ Committed to continuous learning and franchising best practices
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๐ Timestamps:
0:00 – Meet Andrรฉ Belz, CEO of Rockefeller Language Center
0:48 – Why English education is in demand in Brazil
1:12 – From student to entrepreneur: launching the first school
1:37 – Expanding to multiple locations before franchising
1:53 – Why franchising was the smart move for national growth
2:15 – Transitioning from operator to franchisor
2:57 – Building a 60+ person HQ team to support franchisees
3:23 – Vision: 300+ locations and adapting to AI
3:56 – Expansion plans beyond Brazil
4:21 – Advice to business owners exploring franchising
5:24 – Tips for becoming a franchisor the right way
6:02 – Final thoughts and thanks
๐ฅ About Franchise Top Picks:
We help entrepreneurs find the best franchise opportunities by cutting through the noise and providing expert guidance quickly.
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